Recently, Adam Mosseri, the Head of Instagram, has discussed changes coming to the platform in the last half of 2021 with a specific focus on Creators, Video, Shopping and Messaging. Claiming they are moving completely away from being a photo sharing platform to more of an entertainment hub. This week, Amy is discussing what these changes mean for businesses and how your strategy should adapt to compliment change, else you'll risk missing out on growing your community and losing revenue.
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