Episode 5: Brand Advocates vs Influencers, PLT Black Friday Backlash and Creator Responsibility

In this podcast episode, we are discussing a range of topics within the conversation of whether Brand Advocates or Influencers are best for brand loyalty and campaign results. We also discuss the Pretty Little Thing Black Friday promotion (and subsequent backlash), how influencer culture has evolved over the past few years and how creators have a responsibility to be more responsible with their collaborations. Get involved with the conversation too by getting in touch with us via our social media platforms.

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