3sixfive Talks Social Media

Episode 4: Why Tracking Sentiment on Social Media Can Benefit Your Business

November 27, 2020 3sixfive
3sixfive Talks Social Media
Episode 4: Why Tracking Sentiment on Social Media Can Benefit Your Business
Show Notes

In this podcast episode, we are discussing the importance of tracking the sentiment of your messages and comments across social media and how these learnings can be used to implement wider business decisions and changes in processes to reduce negativity and amplify positivity. We also share our thoughts on our reservations with AI sentiment software and how best to calculate sentiment across the social media platforms your business uses.

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